Why Mudcast exists
Outdoor brand deals do not fit the big influencer platforms. They follow the season, need gear in a creator's hands, and depend on an audience that can spot a paid read from a mile away.
Who's behind it
Mudcast is built and run by Rev Management Group (opens in a new tab), a YouTube management and brand deals agency for outdoor creators. Rev runs channel strategy, thumbnails, publishing and brand deals for some of the biggest names in fishing, boating and the outdoors.
The work shows in the numbers. Luke McFadden had about 100,000 YouTube subscribers when he started working with Rev. Two years later his channel was close to a million, with ten times the revenue. Rev's founders each have more than ten years in the YouTube industry, and the team spends its own time on the water and in the woods.
When you sponsor a creator through Mudcast, the people who grow these channels plan and run your campaign. They know what each audience responds to, which formats work for which products, and how to make a sponsorship feel like part of the video.
What we believe
Fit beats reach in a small, loyal industry. Creators set their own rates. Brands deserve real channel data and a fast, straight answer.